SS Trike Tuesday, 05 May 2009 06:00
Category: Trikes, Etc.

Joe DeJesus of Las Vegas, Nevada, certainly gives new dimension to the term “family man.” Not only does he employ his son-in-law, Brock Lammers, at his company Casino Lighting & Sign, he’s started a bike building enterprise with him too: Crown Motorz. Together they built this Shovelhead the call UrbanTracker.


“I built the bike originally as kind of a street tracker because I’m a huge fan of dirt track mile racing and I miss the mile racing, it’s almost extinct now,” Joe said. “I thought I’d build a fun little street tracker so it would remind me of all the fun dirt track races.”

Using the same Casino Lighting & Sign CAD system employed to make such works of art as the motorcycle sign hanging from the Harley-Davidson Café on the Las Vegas Strip, Joe didn’t have to worry about the geometry of the bike; he’d learned a lot during his first build in 2005. “We looked at a lot of bikes at the bike shows and bike meets and in the magazines, and then we laid out the geometry at the sign shop. We have a really talented guy named Henry Melara in our art department and he laid it out in CAD.”

For the engine they chose a 103” late model S&S Shovelhead, which just happened to be Joe’s favorite part of the build. “It really has gobs of torque off the bottom end,” he said. “We wanted something that was a little bit more flat track period, not an Evolution motor. We wanted something with a big carburetor and a magneto on it. The Panhead seemed a little early and any Evolution-style motors seemed like a little much, so we thought the Shovelhead was appropriate. And we wanted a long-rod stroker motor because it’s a dirt tracker. It just worked out.”

Joe and Brock had the pipes made by a local company. “It’s my neighbor, Vegas Steel Motor Sports [],” said Joe. “They handmade those and wrapped the pipes around the magneto and they’re kind of cool, one-off pipes.”

That awesome seat shock was also locally made. “The mountain bike-looking shock was made by Chopper Shox []. He makes those little seat pans here in Vegas. It just takes that real bone-jarring hit out and makes riding a rigid a lot easier,” he said.

Instead of paint, Joe and Brock turned to something a little different. “The dark green parts are actual piston coating, it’s not a paint,” Joe said. “We piston coated the fender and the tank and the front forks, and then we painted the red over the piston coating.”

The build took place in 2006 and since then Joe and Brock have put roughly 5,000 miles on the Urban Tracker. “We mostly use it for bar hopping and riding around town,” Joe said. “I’ve got several other bikes, but I ride this one quite often. It always gets looks everywhere it goes. I guess it’s testing the borders of being legal because there’s no blinkers or anything like that, but we have a lot of fun with it around town. We also ride to Goodsprings, to an old bar that’s been renovated. I don’t really take it out on the open road, obviously it’s a rigid and a little uncomfortable on the highway.” 

Builder:Jason Nieman

Being the talented bike builder and successful businessman that he is, it comes as no surprise (to me) that Joe is originally from the great state of Massachusetts! Born in Lowell, his family moved out to Las Vegas in 1958 when he was two-years-old. “I went to school and grew up in Vegas,” Joe said. “I got into the electric sign business right out of high school. My dirt bike riding buddy in high school got me a job sweeping the floor in his dad’s shop; he was a neon glassmaker. I worked my way up to doing electrical on signs and service, then to manager. Now myself and another fella own the sign company. I’ve been in the electric sign business for 33 years.”

Joe co-owns Casino Lighting & Sign in Las Vegas, which is probably best known for those enormous works of art you just can’t miss. If you’ve ever been to Vegas or Atlantic City, you’ve seen signs made by Joe’s company. In Vegas he’s done the signs for MGM Grand, Planet Hollywood, and the Harley-Davidson Café, among others. In Atlantic City he’s done the signs for Donald Trump’s Taj Mahal, Bally’s, and more. Casino Lighting & Sign also does restoration work on neon signs for private collectors (oh yes, there are collectors who live for vintage neon). Check out his portfolio of amazing neon art at

Joe’s co-builder is his son-in-law Brock Lammers, who also works at Casino Lighting & Sign as an estimator. Of Brock, Joe said, “Hopefully he’ll take Dad’s job some day.” Joe and Brock enjoy building bikes just as much as riding them. “We try to ride every weekend,” he said. “And we go to some of the meets in the West. We go to Laughlin every year, the Las Vegas BikeFest, pretty much local stuff.”

Year/Make: 2008 SS Trike
Fabrication/Assembly: Olmax
Build time: 1 year
Engines: Polished 127" Ultima
Carb: 45mm Mikuni
Pipes: Olmax
Air Cleaner: S&S Super/Olmax
Transmission: 6-speed Ultima
Clutch: BDL
Frame: Olmax SS Trike
Forks: 65mm American Suspension
Rear Suspension: Air Ride Technologies
Front Wheel: 24" Metal Motorsports Foose Nitrous
Rear Wheels: 14" American Racing Torq-Thrust
Front Tire: 130/70V-24 Metzeler
Rear Tires: 195/45-14 Toyo
Front brakes: American Suspension
Rear brakes: Wilwood
Fuel Tank: Olmax 5-gallons
Oil Tank: Olmax
Fenders: Front and Rear Olmax
Handlebars: Olmax
Headlight: '55 Chevy/Olmax
Taillight: '56 Chevy/LED/Olmax
Hand Controls: Performance Machine
Foot Controls: Performance Machine/Olmax
Electrical: Dakota Digital
Painter: Olmax
Graphics: Wade Nieman/Olmax
Seat: Olmax/Micharls Upholstery
Special thanks to: My wife and kids (Margerat, Oliver, Max, and Naomi), Jeff and Wade at Olmax, Kyle, pete, Mom and Dad, Ed at Done Rite Automotive Performance, Harold at Furo Racing, and Michaels Uphl

Comments [ 9 ]

  • Comment Link Friday, 20 March 2015 02:40 posted by Katherina

    I'll right away snatch your rss as I can't find your email subscription hyperlink
    or e-newsletter service. Do you've any? Kindly permit
    me recognize so that I may just subscribe. Thanks.

  • Comment Link Wednesday, 18 March 2015 09:17 posted by supports ethernet fosmon

    Hello! I just wanted to ask if you ever have any problems
    with hackers? My last blog (wordpress) was hacked and I ended
    up losing a few months of hard work due to
    no backup. Do you have any methods to stop hackers?

  • Comment Link Sunday, 01 March 2015 02:39 posted by Lowest price

    What i do not realize is actually how you are no longer really much more well-preferred than you might be right now. You're very intelligent. You realize thus considerably when it comes to this subject, produced me personally imagine it from so many numerous angles. Its like women and men don't seem to be fascinated unless it's one thing to do with Woman gaga! Your personal stuffs excellent. At all times take care of it up!

  • Comment Link Wednesday, 25 February 2015 07:55 posted by you can try this out

    I truly appreciate this post. I've been looking all over for this! Thank goodness I found it on Bing. You have made my day! Thank you again!

  • Comment Link Wednesday, 28 January 2015 23:34 posted by ny bil

    I was recommended this website by my cousin. I am not
    sure whether this post is written by him as no one else know such detailed about my trouble.
    You're incredible! Thanks!

  • Comment Link Sunday, 28 December 2014 17:05 posted by Jonelle

    I'm not sure why but this site is loading extremely slow for me.
    Is anyone else having this problem or is it a problem on my end?
    I'll check back later and see if the problem still exists.

  • Comment Link Thursday, 13 November 2014 12:50 posted by Stevie

    Hello to all, it's in fact a pleasant for me to go to see this website,
    it includes helpful Information.

  • Comment Link Friday, 07 November 2014 11:27 posted by Tilly

    You really make it seem so easy with your presentation but I find
    this topic to be actually something which I think I would never understand.
    It seems too complicated and very broad for me. I'm looking
    forward for your next post, I will try to get the
    hang of it!

  • Comment Link Sunday, 19 October 2014 11:05 posted by Rebbeca

    Hi there! I realize this is sort of off-topic but I needed
    to ask. Does running a well-established blog such as yours take
    a large amount of work? I'm completely new to
    running a blog however I do write in my diary everyday.
    I'd like to start a blog so I can share my personal experience and views online.
    Please let me know if you have any ideas or tips for brand new aspiring bloggers.

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.

Press Release

Project LiveWire – the first Harley-Davidson electric motorcycle
Innovation, meet heritage. Today, Harley-Davidson reveals Project LiveWire – the first Harley-Davidson electric motorcycle.


Harley-Davidson USA


Farley and Ace Friction Style Steering Damper for New Bonneville
In days of old, steering dampers of this type were standard equipment on most British bikes. Here is a kit for your New Bonneville Motorcycle that is easy to install, clean looking, functional, and doesn't cost an arm and a leg. It is designed to fit all sport frame series…